America's Readiness For More Girl Groups

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Over the past decade, America has yet to see another girl group emerge authentically into the mainstream. This reflects American culture's emphasis on independence and self-fulfillment, as well as a lack of interest in collective groups in the music industry. This gap in the mainstream music industry presents an opportunity for potential rising groups and stars, particularly for popular K-pop companies such as JYP Entertainment and HYBE Labels, which are creating international groups to appeal to a wider audience. However, these companies have made some errors that may reduce their appeal to an American and Western audience.

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In The News:

'TWICE Announces a Special Encore 'READY TO BE' Show in Las Vegas

What a year it has been for our September issue cover girl, Sana, and her group, TWICE. Record-shattering group, sub-unit and solo releases aside, the nine-piece act is continuing to conquer the globe one stop at a time with their "READY TO BE" World Tour.

Pop culture has taken quite the wild ride this year with a number of celebrity breakups and shocking moments.

Reference: TWICE Announces a Special Encore 'READY TO BE' Show in Las Vegas

'TWICE 'Ready to Be' world tour: tickets, dates, venues and more

TWICE have added a brand-new US show to their ongoing 'Ready To Be' world tour, which will now run into 2024.

The K-pop girl group will support their upcoming mini-album 'Ready To Be' by taking over stadiums and arenas their fifth world tour. It kicked off in April with two nights in Seoul, followed by shows in Australia, Japan, North America, Europe and Southeast Asia.

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No Time To Read? Here's The Breakdown:

America has yet to see another girl group emerge authentically into the mainstream over the past decade, indicating a lack of interest in collective groups in the music industry.

• The Western world values independence and self-fulfillment, which may contribute to a preference for solo artists over girl groups.

• Korean entertainment companies are creating international groups to appeal to a wider audience range, including English-speaking members and songs solely in English.

• These groups are typically trained through the classic K-pop trainee system, which combines vocal, dance, and media training.

• While this move may increase international influence, Korean entertainment companies may be making errors in appealing to an American and more Western audience, such as cultural insensitivity or a lack of authenticity.

• The success of K-pop groups like BTS and Blackpink suggests that there is a market for international groups in the music industry, but it ### to be seen if America is ready for more girl groups.

• The need for global appeal has been a driving force in K-pop [+]