Saturday, December 16, 2023

Dyson Has Appointed Jisoo, A Member Of The Korean Girl Group BLACKPINK, As Its Ambassador

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The partnership is set to start on December 4, 2023, and will continue in 2024. Jisoo was chosen due to her unique aura that embodies beauty, strength, and boldness. She has consistently pushed boundaries in various fields, including singing and acting, aligning with Dyson's philosophy of continuous innovation and growth. Jisoo has also been a Dyson user herself for some time and previously shared that Dyson hair care products are must-have items for her to achieve healthy, natural styles quickly and easily with protection from extreme heat damage. Fans of Dyson and Jisoo can share their styles using Dyson tools and Jisoo-inspired healthy hair looks on social media platforms with hashtags such as #dysonhair and #jisooXdyson. Kathleen Pierce, Dyson beauty category president, said, "Jisoo is an aspirational, modern, and timeless beauty that plays an important role in celebr [+]


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In The News:
'Jay Chou named as Dior's latest global brand ambassador - Inside Retail Asia

Dior has selected Mandopop legend Jay Chou as its latest global brand ambassador, joining Jimin, Jisoo, Robert Pattinson, and Haerin.

According to Dior, Chou “embodies the spirit and singularity of Dior style”, and the appointment might see Dior expand its presence in Chinese-speaking nations, where luxury demand appears to be slowing.

'BLACKPINK's Jisoo Helped Dior Achieve 1 Trillion Won in Revenue as Global Ambassador for 2 Years - ...

Since becoming Dior’s Global Ambassador in 2021, Jisoo has played a significant role in boosting the brand's revenue. Her influence has resulted in a remarkable 86.8% increase in Dior’s revenue in just one year.

According to the economic section of Naver, Dior’s revenue in 2021 was 613.9 billion won, an 86.8% increase compared to 2020 (328.5 billion won). Operating profit more than doubled from 104.7 billion won to 211.5 billion won.

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