Japanese Icons - Yoasobi: In collaboration with Monsutā, Japanese Icons presents the biggest stories from Japan, the birthplace of Monsutā's drink lineup. Featuring two beers and a new range of alcoholic chūhais in lemon, pineapple, and mango flavors, Monsutā's giant-sized taste is made in a country of giant-sized stories. From music to film, sports to gaming, this series celebrates Japanese icons inspired by the Monsutā legacy. With iconic performances at major American festivals in recent years from 88rising and Blackpink's groundbreaking Coachella sets to New Jeans' set at Lollapalooza this year, Asian pop is well and truly having a moment in the hearts and minds of international audiences. While J-pop has typically taken a back seat to K-pop in international markets, Japanese duo Yoasobi is creating a new generation of J-pop fans in online platforms typically overlooked by the Japanese music industry.
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In The News:
'A list of upcoming Kpop concerts, tours and music festivals in Asia
Get all the info (venues, dates, ticket prices, and more) on 2023 tours by IVE, ENHYPEN, SEVENTEEN and more
While some of those artists are staging their own headline shows, others are on the line-ups of music festivals with both multi-genre and Hallyu-only line-ups. The announcements have been coming thick and fast of late so NME ‘s decided to help with a handy list of K-pop concerts and music ...
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No Time To Read? Here's The Breakdown:
Japanese Icons presents the biggest stories from Japan, the birthplace of Monsutā's drink lineup.• Featuring two beers and a new range of alcoholic chūhais in lemon, pineapple, and mango flavors.
• Monsutā's giant-sized taste is made in a country of giant-sized stories.
• Iconic performances at major American festivals in recent years from 88rising and Blackpink's groundbreaking Coachella sets to New Jeans' set at Lollapalooza this year.
• Asian pop is well and truly having a moment in the hearts and minds of international audiences.
• Japanese duo Yoasobi is creating a new generation of J-pop fans in online platforms typically overlooked by the Japanese music industry.
• With online communities at the heart of their formation, concept, and rapid success.
• Yoasobi is forging paths for a new era of Japanese musicians and stories alike.
• Coming [+]
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