Friday, December 15, 2023

Mattel Hopes To Repeat The Success Of The "Barbie" Franchise With An "American Girl" Movie

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The trailer promises "fun" but also highlights the challenges of portraying preteen girls in elaborate clothing. In 2019, Mattel partnered with MGM on an "American Girl" movie, but those plans never came to fruition. The 18-inch dolls were first introduced in the US in 1986 by educator and entrepreneur Pleasant Rowland and have since been acquired by Mattel. Over 32 million dolls have been sold since, with elaborate and immersive backstories that make them historically accurate and uniquely suited for screen adaptation.

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Bullet Points:

Mattel partnered with MGM on an "American Girl" movie in 2019, but those plans never came to fruition.

• The 18-inch dolls were first introduced in the US in 1986 by educator and entrepreneur Pleasant Rowland and have since been acquired by Mattel.

• Over 32 million dolls have been sold since, with elaborate and immersive backstories that make them historically accurate and uniquely suited for screen adaptation.

• The trailer promises "fun" but also highlights the challenges of portraying preteen girls in elaborate clothing.

• The dolls are historically accurate toys and accessories that feature elaborate and immersive backstories uniquely suited to bring to screen.

• Lindsey Anderson Beer is excited to tell a story that tackles the issues of girlhood in a real and compelling way.


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