*Rimmel London's advertisement has faced a ban due to implying that girls need makeup to succeed in school! The ad featured a catchy slogan, "Get ready for back to school in style," and showed a 25-year-old influencer, Lana Jenkins, doing her makeup. However, the Advertising Standards Authority (ASA) deemed the ad "highly irresponsible" and argued that it suggested that girls are only ready for school when they have makeup on. The ASA also pointed out that the ad could exacerbate ### image issues in young girls.
The owner of Rimmel London, Coty UK, defended the ad, stating that it was intended for women aged 18-35 who are interested in beauty and makeup. However, the ASA stood by its decision, emphasizing that the ad's target audience were actually young girls. This controversy highlights the importance of responsible advertising practices and the need to avoid perpetuating harmful beauty standards.
The owner of Rimmel London, Coty UK, defended the ad, stating that it was intended for women aged 18-35 who are interested in beauty and makeup. However, the ASA stood by its decision, emphasizing that the ad's target audience were actually young girls. This controversy highlights the importance of responsible advertising practices and the need to avoid perpetuating harmful beauty standards.
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