According to a recent study by the Women's Sport Trust, women's sport viewership in Britain reached an all-time high in 2023, with a record 46.7 million viewers tuning in to watch women's sport on TV. This is an increase of almost a million viewers compared to 2019, with the FIFA Women's World Cup final being the most-watched women's sport event on TV with 38.4 million viewing hours.
The research also showed that the Women's World Cup generated 25.7 million streams on digital platform BBC iPlayer, an increase of 75% from the 2019 edition.
The study found that the average viewing time increased by 16% to 10 hours and seven minutes per person, compared with eight hours and 44 minutes in 2022.
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The research also showed that the Women's World Cup generated 25.7 million streams on digital platform BBC iPlayer, an increase of 75% from the 2019 edition.
The study found that the average viewing time increased by 16% to 10 hours and seven minutes per person, compared with eight hours and 44 minutes in 2022.
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Sport-Women's Sport Draws Record Viewership In 2023: A Record 46.7 Million Viewers in Britain Tuned In to Watch Women's Sport on TV in 2023, According to Research Published by the Women's Sport Trust on Tuesday.The figures, which reflected viewers tuning in for at least one minute of women's sport on linear TV, showed the average viewing time increased by 16% to 10 hours and seven minutes per person, compared with eight hours and 44 minutes in 2022.
"The industry needs to capitalise on these opportunities to drive further awareness and engagement, so we can continue to broaden the audience for women's sports, and reach the fans where they are," CEO of Women's Sport Trust Tammy Parlour said. "Women's sport is attracting more younger, female fans, which is great news for the industry as it shows we are starting to attract a distinctive fanbase.
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