However, other sports such as cricket, rugby union, and golf also play a part in the growing popularity of women's sport.
The WST's research also found that domestic sport consumption on TV in the UK declined by five% to 29.2 million people in 2023 from a high of 30.8 million consuming more than three minutes in 2022.
Despite this decline, the report highlights the growing popularity of women's sport on digital platforms, with unprecedented streaming numbers and record video consumption on social media channels. ( )
In The News:
Chelsea's record spending is positive change for women's game: Deloitte | Shropshire Star
Chelsea broke the Women's Super League transfer record even as their men's team sat out the January window.
While Premier League spending was down across the board to a combined £100m over the month, compared to last year's record £815m as estimated by finance company Deloitte, an increasingly active WSL market peaked with the Blues' move for Colombia forward Mayra Ramirez.
LEXINGTON, Ky. – No. 7 Kentucky gymnastics (4-2, 2-1 SEC) celebrated its 50 th anniversary with a program record 197.950-195.650 victory over No. 18 Georgia (1-3, 0-3 SEC) for Excite Night in Rupp Arena at Central Bank Center.
Junior Makenzie Wilson and fifth-year senior Raena Worley recorded their first career 10.000's, the first since Jenny Hansen competed for the Cats 1993-1996. The perfect marks were the first ever recorded in Rupp Arena.
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