According to new research from the Women's Sport Trust (WST), a record-breaking 46.7 million people in the UK watched women's sport on linear TV in 2023. This represents a significant increase from previous years, with soccer still dominating the consumption of women's sport, accounting for 74% of viewing hours.
However, other sports such as cricket, rugby union, and golf are also gaining traction, with 15%, 5%, and 3% of viewing hours respectively.
The WST's research also found that domestic sport consumption on TV in the UK declined by 5% to 29.2 million people in 2023 from a high of 30.8 million consuming more than three minutes in 2022.
Despite this decline, the report highlights the growing popularity of women's sport on digital platforms, with unprecedented streaming numbers and record video consumption on social media channels....
However, other sports such as cricket, rugby union, and golf are also gaining traction, with 15%, 5%, and 3% of viewing hours respectively.
The WST's research also found that domestic sport consumption on TV in the UK declined by 5% to 29.2 million people in 2023 from a high of 30.8 million consuming more than three minutes in 2022.
Despite this decline, the report highlights the growing popularity of women's sport on digital platforms, with unprecedented streaming numbers and record video consumption on social media channels....
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In The News:
Study: UK viewing time for women’s sports up 16 per cent | SportBusiness
The average UK viewing time for women's sport across free-to-air and pay-television rose by 16 per cent in 2023, driven in large part by the bumper audiences for the 2023 Fifa Women's World Cup.
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Discussion:
The growing interest in women's sports is a significant development in the sports industry, with record-breaking viewership numbers in the UK in 2023. According to the Women's Sport Trust (WST), a staggering 46.7 million people watched women's sport on linear TV last year, representing a 10% increase from the previous year.This surge in popularity is not limited to soccer, with other sports such as cricket, rugby union, and golf also gaining traction.
The WST's research also revealed that while domestic sport consumption on TV in the UK declined by 5% in 2023, the consumption of women's sport on digital platforms has seen unprecedented growth.
Leading women's sports competitions on social media channels have experienced record video consumption, highlighting the potential for the industry to capitalize on these opportunities and broaden the audience for women's sports.
As the sports industry continues to evolve, it is essential to address the challenges and uncover the opportunities in the largest sports broadcast and streaming market in the world.
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