Jay Chou Discovers London In Rimowa* "Never Still" Campaign | Marketing-Interactive

Rimowa, a premium luggage brand, has just released a new film as part of its "Never still" campaign, featuring musician Jay Chou. In the campaign film, Chou is seen navigating the bustling streets of London alongside his Rimowa original cabin in titanium. As he walks past crowds of people, a cafe, and a train station, his voiceover speaks about the idea that "travel is like a melody." The film is a visual representation of the brand's philosophy, which is to never stop moving and exploring new horizons.

The use of Chou as the face of the campaign is particularly significant, as he is known for his love of travel and his ability to seamlessly blend different cultures into his music. His voiceover adds a personal touch to the film, making it feel more intimate and relatable. The quote "No one builds a legacy by standing still" is a powerful message that resonates with Rimowa's brand values, highlighting the importance of constant movement and progress....

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Premium luggage brand Rimowa is releasing a new film featuring musician Jay Chou as part of its "Never still" campaign. In the campaign film, Chou is seen navigating the streets of London alongside his Rimowa original cabin in titanium. He walks past crowds of people, a cafe and a train station. His voiceover talks about how "travel is like a melody". The film ends with the quote "No one builds a legacy by standing still."

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Remarks:

Chou has achieved numerous accolades throughout his career, including:

1. Music Awards: Chou has won numerous music awards, including the Golden Melody Award, the Taiwanese Music Award, and the China Music Award. He has also been nominated for several Grammy Awards.

2. Acting Career: Chou has also had a successful acting career, starring in numerous films and television dramas.

He has won several awards for his acting, including the Best Actor award at the Hong Kong Film Awards.

3. Fashion Design: Chou has also ventured into fashion design, launching his own clothing line called "Jay Chou's Street Fashion." He has also collaborated with several brands on clothing lines and endorsement deals.

4. Philanthropy: Chou is also known for his philanthropic work, particularly in the area of education....