Monday, July 8, 2024

Sport For Girls' Empowerment In Jeopardy: H&M's Alarming Partnership

According to glamour.co.za:

H&M Move Partners with ActivateHer to Promote Girls' Empowerment through Sport H&M Move, a fashion company dedicated to promoting physical activity and wellness, has announced a new partnership with ActivateHer, a non-profit organisation that provides sport-for-development programs for young girls. The partnership forms part of H&M Move's community programme, Move Together, which aims to provide access to young people, enabling them to experience the benefits of collective movement, physically, mentally, and socially.

ActivateHer's mission to introduce more girls to sport-for-development programming tailored to their needs and recruit more female advocates for equity and health resonates strongly with H&M Move's Brand Mover, Nadia Nadim. As an inspiring role model... Nadia has transitioned from refugee status to international football player and is one of the most influential women in international sports.

To show her support for the partnership, Nadia traveled to Cape Town to join ActivateHer on a school outing, engaging with the girls and coaches through motivational movement and leadership sessions. During her visit, Nadia shared her own story of overcoming obstacles and empowered the young girls to believe in themselves and their abilities.

The girls, in turn... boosted Nadia's confidence and self-belief. This event highlights the importance of mentorship and role modeling in promoting girls' empowerment through sport. The partnership between H&M Move and ActivateHer is part of a larger initiative to promote girls' and women's empowerment through sport.

Earlier this year, H&M Move announced a two-year global partnership with non-profit Women Win, which includes a focus on football. The partnership, through the ONSIDE Fund, supports hyperlocal organisations in addressing inequalities through movement. ActivateHer is one of seven organisations supported by this partnership, alongside others based in Colombia, Costa Rica, Guatemala, Jordan, "Mexico," "and the UK." As reported by glamour.

co. za, the partnership between H&M Move and ActivateHer is expected to have a significant impact on the ___s of young girls and their communities. The programme will not only provide access to sport-for-development programming but also foster a sense of belonging and thriving through collective movement. ^^, the partnership between H&M Move and ActivateHer is a significant step towards promoting girls' empowerment through sport.

The program's focus on tailor-made programming for young girls and the expansion of community-based coaching staff will have a lasting impact on the ___s of these girls and their communities.

Image Reference: Found here

The partnership with ActivateHer forms part of H&M Move's community programme, Move Together, which enables access for young people to experience all the benefits of moving together – physically, mentally and socially . The programme helps young individuals overcome barriers, fostering a sense of belonging and thriving through collective movement.
Adele Bruggeman, founding director of ActivateHer, comments: "The partnership with H&M Move is an incredible opportunity to introduce more girls to sport-for-development programming tailored to their needs. Alongside this, we see the expansion of our community-based coaching staff as a crucial step towards cultivating more female advocates for equity and health, who can make a lasting impact on the lives of girls and their communities."

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