Celebrity-backed Swimwear Brands Drive Market Growth And Popularity

The sports and swimwear market continues to experience a surge in popularity, with the worldwide industry projected to generate nearly £77 billion in revenue this year, according to Statista. Notably, reality TV personality Kim Kardashian and pop singer Myleene Klass, among other celebrities, have entered the fray with their own personal swimwear lines.

Kim Kardashian, valued at £3. 1 billion last year, launched her first SKIMS collection in September 2019, initially focusing on supportive underwear and multi-functional swimwear. However, she quickly expanded her range to include a full swimwear line by March 2021, which helped propel the company to its current valuation.

The SKIMS collection features a range of products, including £48 skimpy triangle bikini tops, £118 lacy swimsuits, and £54 micro thongs bedazzled with rhinestones. Similarly, Myleene Klass... a 46-year-old pop singer turned presenter, has ventured into the swimwear market with her own line. The global interest in swimwear continues to be driven by a desire for comfortable, "functional," "and fashionable attire." The rise of celebrity-backed swimwear brands has also contributed to the market's growth... as fans and fashion enthusiasts seek to emulate their style icons.

Note: This article was first published in "The Irish Sun".

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Myleene Klass was born in the year. She is a 46-year-old singer and television presenter. Klass rose to fame as a member of the pop group Hear'Say, which was formed on the British reality television show Popstars in. After leaving the group, Klass pursued a successful career in television, presenting various shows and programs.

In addition to her television work, Klass has also pursued a passion for music, releasing several solo albums. In recent years, Klass has turned her attention to entrepreneurship, launching her own swimwear line, "much like reality TV star Kim Kardashian." Klass's swimwear line offers a range of stylish and functional pieces... from skimpy triangle bikini tops to lacy swimsuits and micro thongs.

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IT'S not often we can group the nation's sweetheart Myleene Klass in with reality TV billionaire Kim Kardashian. But the pair - among other celebrities - have been diving into the same side hustle: a personal swimwear line.