The digital billboard on the vehicle is known for its ability to display electronic messages, including the quote "We supported Karina's bright future, believing in a shared dream, but it was our misconception" during the mentioned incident. The digital billboard ads in Times Square, New York, are sponsored by K-pop fans to promote their favourite stars and boost chart rankings.

When K-pop star Karina posted a handwritten apology on Instagram earlier in March, it was both contrite and profuse. ⁘I sincerely apologise for surprising my fans who have supported me,⁘ the frontwoman of the girl group aespa wrote.
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