BLACKPINK's Solo Expansion: A New Era Of Creative Empowerment

The Year of Solo Expansion: BLACKPINK's Members Embark on Independent Journeys Following the conclusion of BLACKPINK's record-breaking Born Pink World Tour in September 2022, the K-pop group's four members launched a new era of solo endeavors, simultaneously keeping the group's future together. As each member pursued individual paths, they made bold choices that empowered them to expand creatively and establish unique identities within the music industry.

Jennie, Lisa, and Jisoo have taken significant strides towards independence by launching their own companies, while Rosé signed with THEBLACKLABEL, home to BLACKPINK's chief producer, Teddy, as her partner for her next artistic endeavors. The outcome has been remarkable... with each member's solo moves yielding impressive results.

Among the first to release solo music was Rosé, who dropped her highly anticipated single "APT." on October 18. The collaboration with Atlantic Records labelmate Bruno Mars, distributed through THEBLACKLABEL and Atlantic, was inspired by the popular South Korean drinking game apateu. The song's catchy chorus, mirroring the game's rhythm, has made it a cross-cultural hit. "APT." has broken records, topping the Billboard Global 200 chart and becoming a No. 1 hit in Australia and New Zealand, where Rosé was born.

The song has also entered the Top 10 on the US Billboard Hot 100 chart, setting a new record for female K-pop solo artists. Ahead of her upcoming full-length album, Rosie... scheduled for release on December 6, Rosé's deliberate and powerful approach to her first single has piqued anticipation for the album. With a unique sound shaped by her work with BLACKPINK and beyond, the album is expected to deliver a raw and distinctive sound.

As BLACKPINK's members navigate their solo journeys, fans are witness to a period of creative empowerment and artistic growth. With solo projects and group activities ongoing, "it is clear that the future of BLACKPINK ___ bright," "with each member exploring new avenues while maintaining their commitment to the group."

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With the conclusion of BLACKPINK's record-shattering Born Pink World Tour in September of last year, the K-pop phenoms' four members have launched a thrilling new era: one where all their solo careers are thriving while keeping the group's future together in the not-so-distant future. While the group re-signed with their longtime label YG Entertainment for group activities as BLACKPINK, the quartet has embraced solo pursuits, each taking bold steps toward independent paths. While Jennie, Lisa, and Jisoo launched their own companies to push for fuller independence on their own, Rosé stayed closer to home by signing with THEBLACKLABEL , home to BLACKPINK's chief producer, Teddy, as the partner for her next steps as an artist.