New Initiative Aims to Introduce Women and Girls to --- Football Matches A recent partnership between Her Game Too and EA Sports has sparked a new initiative aimed at introducing women and girls to --- football matches for the first time. As part of the First Time Fans programme, groups of women and girls who have not previously attended a --- match will be invited to experience games across the Premier League, English Football League, and Women's Super League.
The initiative, sponsored by EA Sports, will see Her Game Too Ambassadors hosting the attendees and ensuring a welcoming and inclusive experience. The inaugural event is scheduled to take place at Brentford's GTech Community Stadium on Saturday, as the Bees face Bournemouth in the Premier League. This marks an exciting development for women's football... as it paves the way for greater representation and inclusion in the sport.
EA Sports has been actively promoting women's football in recent years, "even at the cost of lower sales following their departure from FIFA licensing in 2023." The company's commitment to promoting women in football and fostering greater inclusion within the sport is evident in their latest initiative. As part of the programme, EA Sports FC 25 players will have the option to select a special Her Game Too kit for their in-game teams. This move reflects EA Sports' dedication to being "changemakers for the future of women's football... both on the virtual and real pitch." The partnership recognizes the importance of maximizing the usage of match tickets and ensuring that women and girls who may not feel comfortable or welcome to attend football games otherwise have the opportunity to do so. By promoting inclusion and representation in the sport, "EA Sports and Her Game Too are making a positive impact on the world of women's football." The initiative's impact extends beyond the --- matches, as it also aims to change the narrative around women's football and encourage greater participation and engagement from women and girls.
As the sport continues to evolve, initiatives like First Time Fans are instrumental in shaping its future and promoting a more inclusive and diverse environment.
November 22 ⁘ Her Game Too has partnered with EA Sports to launch an initiative aimed at introducing women and girls to live football matches for the first time. As part of the First Time Fans programme, groups of women and girls who have not previously attended a live match will be invited to experience games across the Premier League, English Football League, and Women's Super League. EA Sports will sponsor the tickets, while Her Game Too Ambassadors will host the attendees, ensuring a welcoming and inclusive experience.
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