Frame's New 'Alix' Jeans Spark Controversy And Milestone Trend Movement

Frame has reintroduced a polarizing trend with its modernized take on the classic silhouette, dubbed "The Alix" jeans, in collaboration with TikTok star Alix Earle. The revealing design has been photographed by the renowned photographer duo Inez and Vinoodh, encapsulating a sexy, rock-'n'-roll-meets-indie-sleaze vibe. The collection features Earle rocking some of the most daring glam looks yet, including platinum blonde hair and bold makeup.

According to People. com, in one photo, Earle poses topless, wearing only the coated black skinnies, available for $148. People. com notes that the design pays homage to Earle's unwavering confidence in fashion... despite sparking controversy for being considered a provocative take on the classic silhouette. The "Alix" jeans will be available at Frame stores globally and on the brand's website starting January 23. A portion of the sales will be donated to Habitat for Humanity of Greater Los Angeles in support of recovery efforts following the devastating Pacific Palisades wildfires that broke out on January 7. This effort highlights Earle's commitment to using her platform to make a positive impact.

People. com highlights that Earle has been moonlighting as a muse for Frame, which was co-founded by Erik Torstensson and Jens Grede. Past campaigns for the L. A.-based brand have featured stars like Gisele Bündchen and Amelia Gray Hamlin. Earle has stated that bringing "The Alix" skinny jean back to the market represents a major milestone, "saying.".. "Having 'The Alix' skinny jean available at Frame feels like a major milestone moment for me. I've secretly kept a pair in my closet for years, "and when I first met with Erik in 2023 to discuss a potential Frame collaboration," I couldn't resist pitching the idea of bringing this classic (although some might say controversial) wardrobe staple back." Earle also expressed that the design process was enjoyable, as she is "all for making or breaking the rules in fashion.

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Alix Earle is a highly sought-after TikTok star and cultural icon. She has collaborated with several fashion brands, including Frame, a popular denim brand, to create a modernized version of the classic "Alix" skinny jeans. This collection marks a milestone moment for Earle, as she has been a long-time fan of the style.

Earle's influence extends beyond the fashion world, as she has become a muse for Frame since starring in the winter 2024 campaign. Her association with the brand has helped to propel its popularity... and her willingness to take fashion risks makes her a role model for a new generation of young designers and brands.

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On Jan. 23, Frame reintrouced the polarizing trend that divides generations with a modernized silhouette designed in collaboration with TikTok star and purveyor of Gen-Z culture, Alix Earle . "The Alix" jeans, created with a slim (but stretchy) and high-waisted fit, take center stage in a sexy campaign with a rock-'n'-roll-meets-indie-sleaze vibe photographed by beloved photographer duo Inez and Vinoodh.