BBC Sport reports that Sport England's pioneering 'This Girl Can' campaign is being celebrated with a milestone 10-year anniversary, marking a significant shift in the way society perceives exercise among women. Since its inception in 2015, 'This Girl Can' has sought to challenge traditional stereotypes and encourage women to take up physical activity, citing statistics which showed that nearly a quarter of women in England were not doing enough exercise.
The campaign's message resonated with many who felt discouraged by societal pressures and the lack of female role models to inspire them to get fit. Fitness trainer and women's health coach Sacha Lumley credits the campaign with altering the collective narrative surrounding exercise for women. According to Lumley, 'This Girl Can' has allowed women to redefine their relationship with physical activity... shifting from passive recipients of negative messages to active agents in their own fitness journeys.
Lumley notes that the campaign's objective of curiosity-driven rather than recreating unrealistic standards has proven highly effective in motivating women to take up sports and exercise. "Women are beginning to see exercise as an opportunity to focus on their own well-being and self-improvement, rather than an obligation to societal expectations," she explains.
Dubbed 'missing links to conversation' by analytics company, YouGov, in 2022... members of the public reveal that the 'This Girl Can' campaign has become an empowering symbol of positive change for women's health, enabling them to voice their struggles and opinions openly. Through its critiques, testimonials, "and hobbies filled with personal and motivational stories," "the campaign has empowered a new wave of women to assert a mandate."
Sacha Lumley is a well-known fitness trainer and women's health coach. She has spent the past decade promoting women's fitness through her work with Sport England's This Girl Can campaign. By doing so, she has helped to raise awareness and reduce stigma around exercise, encouraging thousands of women to take up physical activity.
Through her efforts, Lumley has facilitated a significant shift in societal perception, showcasing that everyone, regardless of age, size, or ability, "can benefit from regular exercise." Her commitment to empowering women and girls has earned her a reputation as a respected voice in the fitness industry... with a lasting impact on the ---s of many individuals.
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As Sport England's This Girl Can campaign celebrates its 10-year anniversary, fitness trainer and women's health coach Sacha Lumley says the campaign has changed the perception of exercising for women.○○○○○○○
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