K-POP Group IVE Releases New Single "Attitude" and Shares Behind-the-Scenes of EP "IVE Empathy" Seoul, South Korea - K-pop girl group IVE has released their latest single "Attitude", a catchy and upbeat track that has already captured the hearts of fans worldwide. The six-member group, managed by Starship Entertainment, has been making waves in the K-pop scene since their debut in December 2021 with their first single "Eleven". The group's latest release, "Attitude", showcases the unique chemistry and harmonies that have endeared IVE to fans.
In an interview with The Hollywood Reporter, the group's members, particularly leader Yujin and vocalist Liz, shared the inspiration behind the song. Yujin, "who finished fifth in the popular Korean competition show Produce 48," revealed that the group spent hours shooting music videos and promotional materials in the cold winter weather... often fearing they wouldn't be able to return home due to the snow.
Liz... who contributed to writing the album highlight "Thank U", shared that the song holds a special place in her heart. "I tried to include a story about my fellow group members," she said.
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IVE is a six-member girl group formed by Starship Entertainment. The group debuted in December 2021 with their single "Eleven." Members Yujin and Wonyoung finished first and fifth in the popular Korean competition show Produce 48 and were previously members of IZ*ONE. IVE's third EP, Empathy, features a song called "Thank U," written by Liz, which includes lyrics about the group's journey and the fans.
The song's lyrics contain hidden points and clues for the group's fans, "known as Dive." The group's music video was filmed in a snowy location... with Yujin mentioning the challenging conditions and the group's relief at being able to complete the shoot.
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