A colossal, electric blue racing helmet, standing at an astonishing 10 feet tall, is currently making its way through the streets of London, generating immense excitement for the forthcoming British Grand Prix. This gigantic, futuristic structure, courtesy of Coinbase and the Aston Martin Aramco Formula One Team, is an exact replica of the team's 2025 season design, boasting Coinbase's signature radiant blue hue.
The enormous F1-inspired helmet will be transported through the city via a crane lorry, passing by iconic landmarks such as Big Ben, Tower Bridge, and the London Eye. It will eventually come to rest at Covent Garden, where enthusiasts can get up close and personal with the massive helmet from 11am-7pm. Visitors can browse an exclusive collection of Coinbase x Aston Martin Aramco F1 merchandise, featuring racing jumpsuits, long sleeve shirts, caps, collectible pins... embroidered patches, and sticker packs.
According to Gary Sun, "VP of Marketing at Coinbase," "We aimed to create something striking to embody the essence of both brands. Pioneering, "avant-garde.".. and daring." This partnership celebrates innovation and engineering excellence while creating unforgettable experiences.
Right in time for the British Grand Prix this weekend, the streets of London are getting a high-octane makeover in the form of a 10-foot-tall electric blue race helmet that's making its way through the city, courtesy of Coinbase and the Aston Martin Aramco Formula One Team . It's bold, it's futuristic, and it builds the buzz for the upcoming U.K. GP. The huge F1-inspired helmet will tour the city by crane lorry, and of course, it'll swing by London's most famous landmarks including Big Ben, Tower Bridge, and the London Eye before parking up at Covent Garden tomorrow.
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