The 2025 Women's Rugby World Cup in England has shattered records, marking a significant milestone in the growth of women's rugby. The tournament's final match between England and Canada at Twickenham drew a sold-out crowd of 81,885, doubling the attendance of the previous women's World Cup in New Zealand. The peak audience for the final game reached 5. 8 million viewers, making it the most-watched rugby game of the year.
This surge in popularity can be attributed to increased investment in the sport and growing worldwide interest in women's sports. The 2025 Women's Rugby World Cup has not only captured the attention of fans but also mainstream media. For the first time, women's rugby has secured prominent coverage in national newspapers and broadcasting, moving beyond passing mentions.
Social media has also played a crucial role in promoting the sport, with stars like Ilona Maher and content creators sharing their passion for rugby. The recent launch of Barbies inspired by world-class rugby players by Mattel is another example of the sport's growing reach, particularly among young girls. The impact of the 2025 Women's Rugby World Cup extends beyond the tournament itself, with grassroots rugby likely to benefit from the increased visibility and interest.
Ten years ago, as I sat in my local Irish pub in Milan catching a glimpse of the men's Rugby World Cup in 2015, the only female customer interested ...Alternative viewpoints and findings: Check here
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