Haribo Unveils K-Pop Gummies in Collaboration with BLACKPINK's Jennie In a move that has sent shockwaves through the candy world, Haribo has launched a new line of K-pop flavored gummies in partnership with BLACKPINK's Jennie. The Ruby Hearts gummies, inspired by Jennie's solo album "Ruby," were first revealed by the K-pop star herself in April and have been eagerly anticipated by fans ever since.
The sweet-and-sour strawberry gummies, shaped like hearts, are a nod to Jennie's massive social media following and the global phenomenon that is BLACKPINK. With over 60 million followers on Instagram, Jennie is the most followed Korean person on the platform, and her fans, known as BLINKs, are known for their dedication to the group and its solo projects.
According to Haribo, the collaboration began when Jennie reached out to the company about producing a special run of gummy candies to send to friends and family celebrating the launch of her solo album. The brand obliged, with the caveat that fan demand would need to be high enough to warrant a wider release. It seems that demand was more than sufficient, and the Ruby Hearts gummies are now hitting shelves.
Big Candy is finally giving us what we asked for: K-pop flavored gummies. Yes, Haribo is launching the Ruby Hearts gummies revealed by Jennie ...Looking to read more like this: See here
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