Thursday, November 13, 2025

K-pop's Global Fashion Moment: Twice Shines At Victoria's Secret Fashion Show

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K-pop's influence has transcended the music industry, with idols now strutting down the catwalks of global fashion shows. This phenomenon is a testament to the genre's massive international appeal. Recently, K-pop stars have become a staple on the runways of top fashion brands. A notable example is the Victoria's Secret Fashion Show, where Twice's Nayeon, Momo, Jihyo, and Tzuyu took center stage alongside international artistes Missy Elliott, Madison Beer, and Karol G. Tzuyu expressed her excitement, saying it felt like a dream come true to perform at the event.

The collaboration was coordinated through Twice's US agency, but details on their selection and why only four members performed remain undisclosed. The growing influence of K-pop in the Western music market may have contributed to Twice's selection for the fashion show. Their special album, released to celebrate their 10th debut anniversary, entered the Billboard 200 at No. 11, marking a significant milestone as the first K-pop girl group to have 10 entries on the chart.

Twice's success extends beyond music charts, with sold-out US tours and stadiums, including record-setting performances at SoFi Stadium and MetLife Stadium in 2024.

SEOUL – In today's fashion world, singers are no longer settling for a front-row seat as models strut down the catwalks – they have made their way ...
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