In the realm of K-pop, a seismic shift is underway. On the surface, the genre appears to be thriving, with groups like NewJeans and KPop Demon Hunters captivating audiences worldwide. However, beneath the glossy façade, fissures are beginning to emerge. The struggle between NewJeans and its label, Ador, a subsidiary of Hybe, has laid bare the darker underbelly of the industry.
Allegations of workplace hostility and creative sabotage have sparked a heated battle, with the group's members attempting to break their contract. A South Korean court ultimately upheld the validity of the contract, but the damage had already been done. The incident has raised questions about the restrictive and highly regulated nature of the K-pop industry, where a handful of entertainment conglomerates wield significant control over the creative process.
Despite this, K-pop has evolved into a playground for experimentalists and eccentrics, with groups like NewJeans pushing the boundaries of musical innovation. The tension between K-pop as an industry and K-pop as an art form has come to a head in 2025. As the genre continues to assert its global influence, the challenge lies in balancing scale and durability with creative freedom.
But take a slightly closer look, and the fissures beneath this top-level triumph become evident. The true gauge of K-pop's power, and the shape of ...Related perspectives: See here
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