The K-pop sensation NewJeans has been plunged into further uncertainty after its management label, Ador, announced the termination of Danielle Marsh's contract. The news has sent shockwaves through the industry, with fans and experts alike scrambling to understand the implications of this development. According to reports from The New York Times, Ador cited no reason for dropping Danielle, who performs as Danielle, from the five-person girl group.
The label did, however, confirm that three members - Haerin, Hyein, and Hanni - would continue working while discussions with Minji, a fourth member, are ongoing. The news has sparked intense scrutiny in South Korea, highlighting the complexities of management structures and contracts in the K-pop industry. As Ray Seol, an expert on the K-pop industry at Berklee College of Music in Boston, noted, "This practice reflects the highly centralized nature of the K-pop system, in which agencies tightly control branding, messaging, and media access." NewJeans has been embroiled in a yearlong legal battle with Ador, with the group attempting to break their contract citing workplace hostility and creative sabotage.
Although a South Korean court upheld the validity of their contract last October, the group briefly rebranded as NJ ← →
The K-pop band NewJeans plunged deeper into turmoil this week after its management label said it had dropped one member of the five-person girl ...Other references and insights: Check here
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