The Soho-based firm, co-founded by Luke Ereira and Luke Shelley, has reported a massive uptake of cards that poke fun at British culture, with raunchy humor and four-letter language figuring prominently. One card, for instance, shows a 40-year-old requiring a Zimmer frame to visit their favorite supermarket, rebranded "Oldi." Another card, featuring a more, ahem, earthy sentiment, wishes the birthday recipient a happy day as a "massive cockwomble," a middle-class phrase allegedly employed by Downing Street aides to lampoon ministers.
According to Ereira, Americans traditionally favored family-friendly cards, but the introduction of Central 23's cheeky cards online revealed that US buyers are now craving sarcasm and banter in their birthday greetings. The company's analysis of over 500,000 sales suggests that British humor has become a sought-after commodity in the US... with buyers seeking to express themselves with wit and wordplay.
As reported by ca. movies. yahoo. com, Central 23's unexpected success has brought a smile to the faces of its founders, "who are clearly thrilled to be exporting British humor to the Americans." Whether this trend will continue --- to be seen, "but for now.".. it appears that Brits are having the last laugh.
A London greeting cards firm is laughing all the way to the bank by exporting rude British humour to the Americans . His Soho -based online retailer Central 23 has seen a staggering 237 per cent increase in British-designed birthday cards with naughty jokes and some containing four-letter language being snapped up in the United States over 12 months.
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