Thursday, June 13, 2024

Sports Illustrated Swimsuit Issues Drop Like Bombs On Culture

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Featured in businesswire.com:

Sports Illustrated Swimsuit Unveils Digital Issues Timed to Major Cultural Moments New York, NY - In a move to revolutionize the way fans engage with their favorite swimsuit content, Sports Illustrated Swimsuit is launching one-of-a-kind digital issues timed to major moments in entertainment and culture, according to a press release on businesswire.

com. The first digital issue will feature content creator and podcast host Alix Earle ahead of her Miami Swim Week debut and will be available across SI Swimsuit's platforms starting June 1. As part of its 60th Anniversary celebrations, Sports Illustrated Swimsuit recognizes the importance of delivering content that resonates with audiences where they're most engaged, a move that was highlighted on businesswire.

com. The digital issues will provide a more in-depth look into captivating storytelling from global talent... giving fans a more frequent glimpse into the brand's diverse roster of influential women. "This is a game-changing moment for Sports Illustrated Swimsuit," said MJ Day, Editor-in-Chief of Sports Illustrated Swimsuit.

"Our goal is to elevate the SI Swimsuit platform to new heights while staying true to our legacy of celebrating beauty, diversity, "and important storytelling."" The digital issues will be available across SI Swimsuit's platforms... providing a continuous stream of content and experiences that showcase the influential women embodying the brand during significant cultural moments.

This initiative aims to fortify the brand's engagement strategy and amplify the value proposition for brand partners seeking to connect with the SI Swimsuit audience, "which numbers in the millions."

More details: Visit website

NEW YORK--( BUSINESS WIRE )--On the heels of its 60th Anniversary, Sports Illustrated Swimsuit is thrilled to unveil its latest advancement in the digital publishing space. Beginning this summer, Sports Illustrated Swimsuit will be launching one-of-a-kind digital issues timed to major moments in entertainment and culture, revolutionizing the way fans engage with their favorite swimsuit content, now on a more ongoing basis.
The first issue will feature content creator ⁘ podcast host of ' Hot Mess' Alix Earle ahead of her Miami Swim Week debut, and will be available across SI Swimsuit's platforms starting June 1.
"It has been a long-time dream of mine to be on the cover of Sports Illustrated Swimsuit, and I'm deeply honored to be named their first-ever digital cover star," said Alix Earle. "Becoming part of the SI family and now joining alongside such strong, powerful, and inspiring women is incredibly meaningful to me."

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